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From Hurdles to Harvest- Khaity’s Solutions for Red Chili Export

While chilies are prominently used in the food industry, their applications extend far beyond, including in cosmetics, pharmaceuticals, oils, and more. Just a few years ago, Pakistan was among the leading exporters of chilies to markets such as Japan, Sri Lanka, Saudi Arabia, and Malaysia. The country earned over $900 million from chili exports, a figure that was steadily increasing due to government support for the chili sector. This crop is not just economically significant but also highly valuable to Pakistan.

Beyond its financial benefits, chili is packed with health advantages. It contains more Vitamin C than citrus fruits and more Vitamin A than carrots, which is essential in reducing lung inflammation caused by smoking. Additionally, chilies have a positive impact on blood glucose levels, aiding in diabetes management. In essence, chilies are among the most widely recognized natural remedies.

However, Pakistan’s chili export success faced a setback around 2018-19, when a sudden decline occurred, leading to bans from several countries due to high aflatoxin levels in the red chilies exported from Pakistan. This issue has since affected the country’s standing in the global chili market. Due to decline in demand of Pakistan’s sourced chilies, other countries came up and replaced the position that affected Pakistan in many ways.

In 2023, Pakistan reclaimed its position as a key player in the global red chili market, successfully overcoming previous challenges related to aflatoxin contamination. This impressive turnaround was driven by farmers adopting sustainable practices and significantly reducing aflatoxin use. Khaity played a vital role in this initiative, educating farmers on these practices and helping to restore Pakistan’s reputation in the global red chili export market. By utilizing our extensive experience in sourcing premium agricultural produce and maintaining a strong supply chain across all regions, Khaity Technologies has also participated in exporting the finest dry red chilies to international markets.

The red dry chilies offered by Khaity are harvested in the chili capital of Asia- Kunri and Gharo in Sindh, renowned for their vibrant color, intense flavor, and distinctive aroma. These chilies are cultivated using the region’s best agricultural practices, ensuring exceptional quality and low aflatoxin levels. Khaity plays a major role in raising awareness and providing globally accepted aflatoxin alternatives. Our horticulturists are actively present across Pakistan, guiding farmers on modern, sustainable practices that boost their earnings with minimal changes. Additionally, we support farmers in exporting their red chilies to markets worldwide.

Khaity’s first shipment of red dry chilies successfully reached China, solidifying the company’s reputation as a leader in promoting exports and reducing foreign dependency. This milestone marks the beginning of Khaity’s efforts to regain international recognition for Pakistan’s premium red dry chilies and other agricultural products and thai export of chilies is a first step towards our goal.

This initiative is deeply rooted in Khaity’s commitment to improving the livelihoods of Pakistani farmers and supporting those who contribute to the nation’s prosperity. As Khaity prepares for its next shipment to Bangladesh and other countries, the company continues to establish strong trade relations and showcase the superior quality of Pakistan’s harvests on the global stage.

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